About

When you hear mention of the word innovation, what comes to mind? Innovation entails disruptive thinking, passion, putting your plan into place and unwavering perseverance while delivering an excellent customer experience, by meeting their needs and making a difference in their lives.

It seems that no matter how complex our civilization and society gets, we humans are able to cope with the ever changing dynamics, find reason in what seems like chaos and create order out of what appears to be random. We run through our lives making observations, one-after-another, trying to find meaning – sometimes we are able, sometimes not, and sometimes we think we see patterns which may or not be so. Our intuitive minds attempt to make rhyme of reason, but in the end without empirical evidence much of our theories behind how and why things work, or don’t work, a certain way cannot be proven, or disproven for that matter.

Sometimes, breaking the rules is incredibly effective. You can topple industry giants if you act unconventionally. Sometimes, breaking the right rules can hand you an industry on a platter.